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IMPRESSION Ad-Up now pays web sites at a rate of between 30% and 70% of the advertising purchase price web revenues when you host their banners. Your commission rate is set on a slidescale in relation to the number of pageviews generated monthly by your site. Therefore, as your traffic increases, so does your commission. Ad-Up strives to deliver pay-per-click ads whenever CPM ads are not available. They claim to pay anywhere between $5-$25 CPM or 30-37 cents per click-thru, before commissions are taken out. AdX has recently become very popular since it can generate impression-based advertising for small sites (although they do also accept large sites, that is, 3,000+ impressions per day). AdX promises to pay $1 for every 1000 impressions which isn't a bad rate for small sites. Currently, though, they appear to have been overwhelmed by a number of sites signing up and are not accepting new sites into the network. You can, however, request that they contact you when they are opening the network up again to accept new sites. AdXchange now sells ad space to advertisers at the incredible rate of $3.50 per 1000 impressions and they offer Web sites $2.50 per 1000 impressions to host their ads. Since their rates have dropped to one of the lowest in the industry, I imagine that they will be able to offer sites more paid ads than what they could in the past. Still, when paid ads are not available, you can earn banner exchange credits at the rate of 65:100 that enable you to publicise your site on others in a similar system to that offered by LinkExchange. CyberFirst pays sites of various sizes an impressive $10-$35 CPM, depending largely on the level of targetting specified by specific advertisers. Their ad-serving system is handled by DoubleClick DART, which is a very reliable service. Perhaps the one disadvantage involved with engaging in a relationship with CyberFirst is their contractual demand of exclusive representation, which prohibits your displaying advertising banners for other compaies except those represented by CyberFirst. Internet Banner Network is offering sites that receive more than 4,000 impressions per month 0.25 cents per impression of paid ads on their web page. Sites must place at least 5 IBN banners on their site, including a banner on their home page. When paid ads are not available, sites can earn credits towards a banner exchange program. The Mining Company has initiated an interesting program in which webmsters are asked to create topical content for the company in exchange for a percentage of their impression-based profits. The MiningCo staff decide on the topics for each web page, at which time webmasters should apply for the opportunity to create content for the company (including weekly features, link lists and more). The selected guides will be given their own sub-domain, and will earn 35% of all profits generated by MiningCo through the appearance of ads on their pages. 'SuperGuides' (guides who have completed a 12-week primer course) will also be eligible for a percentage of a half-yearly bonus pool. Guides are promised a guaranteed $100 per month for the first few months of operation. To view an example template-driven site, see Extreme's Cult Movies/B-Movies site. Suite101 has set up a program similar to that offered by the Mining Company. While not essentially an impression-based program, Suite101 does agree to pay webmasters a set amoount for creating content for the Suite101 site. The amount ranges between $15 and $25 per month, depending on the frequency by which the page is updated with fresh content. For an example Suite101 site, see Extreme's Australian Cinema page.
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